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Author: kylierobison.com (did:plc:nx3kofpg4oxmkonqr6su5lw4)

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"I spent the weekend getting to know Twitter's new CEO Linda Yaccarino by calling seven people who have worked with her. 

I worked very hard to report this, excited to share it!
https://fortune.com/2023/05/14/new-twitter-ceo-linda-yaccarino-ad-industry-skills-but-challenge-elon-musk-leash/"
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    "Six months into the dumpster fire of Elon Musk’s ownership of Twitter, in which the social media company has lost more than $20 billion in value, some are hailing the appointment of new CEO Linda Yaccarino as the billionaire’s last best hope of salvaging this misadventure.

“If I were a stockholder in Twitter, and I were gonna sell my stock yesterday, I would keep it today based on the fact that Linda went there,” a media industry insider who has worked with Yaccarino for several years told Fortune.

But whether Yaccarino will manage to turn around the company’s fortunes depends on her ability to tame its unruly owner. How this will play out is the subject of fevered speculation: Is it a “glass cliff,” in which a woman leader is brought into a can’t-win predicament? Is Musk looking for a responsible, maternal figure to play the foil to his impishness, a la Gerri Kellman from Succession? Or has Musk finally brought in a leader with the spine to stand up to his whims?"
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createdAt:
"2023-05-15T17:01:47.119Z"